Pay-Per-Click (PPC/Paid Search)

The PPC position for any keyword is determined by 3 factors: maximum bid; click-through rate; and quality score. Our team will setup, launch, manage and optimize a paid search program accordingly. Our experience shows that well-run paid search PPC programs provide exceptional ROI.

Features of paid search include:

• Keyword targeted pay-per-click text ads
• Content match, contextual search, image ads
• Local and regional targeting

The follow activities are provided with a paid search program:

Strategy and Setup

• Strategy development aligned with goals and KPI
• Keyword research, analysis and selection
• Google, Yahoo and MSN account setup
• Tracking strategy and setup

Creative Development and Ad Management

• Creation of PPC ads by keyword
• Creation of Ad Groups and Campaigns
• Upload and management of all ads, groups and campaigns
• Keyword matching optimization (broad, exact, negative, etc.)

Analytics and Optimization

• Optimization based upon required KPI (position, traffic, CPC, CPA, ROI, etc.)
• Funnel analysis from impressions through to conversion by keyword
• Measurement against program goals
• Ongoing optimization to meet or exceed goals
• Monthly reporting and analysis Client Support
• Phone, Email, IM, SMS support as needed
• Weekly/Bi-Weekly status calls
• Monthly program review
• Quarterly strategy review

Search Engine Optimization (SEO)

The web is populated with potential customers seeking your company’s services and products. They visit the search engines and type in phrases and keywords that describe exactly what your business offers! Search engine optimization (SEO) by TMS, the premiere SEO agency, ensures that your website code, content, architecture, links, and web design are optimized to target those valuable keywords. As a result of our extensive organic (aka “natural” or “non- sponsored”) seo agency experience, we implement extremely effective and ethical SEO strategies that drastically improve organic rankings. Integrate our site-side SEO strategies with our industry leading, keyword centric link building service and watch your site shoot up in the search engine results when users search for your targeted keywords and phrases.

Site-Side SEO Agency Process:

• Technology, code, content, architecture, links
• Keyword Rationale
  • Comprehensive keyword research & analysis
    
  • Keyword mapping to site pages
• Competitive Audit
• Link analysis and recommendations (link building service not included)
• Site-Side Recommendations
  • Architecture, code, keyword-centric content, meta data, URL's, technology
• Monthly Search Engine Submissions
  • Manual submission to Google, Yahoo, MSN/Bing
  • Auto submit to 2nd and 3rd tier engines
• Directory Submissions
  • Manual submission to Yahoo Directory, DMOZ, Business.com (B2B)
  • Submission to niche directories if necessary
• Monthly Search Engine Ranking Reports
  • Baseline and monthly SEO ranking reports
• Monthly incremental recommendations & SEO agency management